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Dissent Founder, Josh Hall with good friend Chris Clark "testing socks" in the Coast Mountains, BC. // Photo by Guy Fattal

dis·sent /dəˈsent/

\verb\    -   to take an opposing view; to differ in opinion from the majority.

Right here.

“I would be the guy stopping on the skin track about an hour-and-a-half into the day and re-taping my heels and ankles. After years of doing that, I tried out some medical-grade compression socks and they were by far the best thing I had tried.

I started going down the rabbit hole to see what was possible. How the compression systems work, redefined what improved fit meant, and started picking specific materials. All together, I was eager to see how the perfect combo could improve chances of having the best possible day in ski boots, and spend bigger days in the mountains." Josh Hall, Founder.

"We couldn't buy the gear we needed, so we made it ourselves."

This is why Dissent socks matter. This is why we're here.

Back to 2011.

After years of suffering through endless blisters, poor fit, bunching, sliding, chafing, freezing, hot-spots, over-heating, and open wounds, an unexpected epiphany occurred in 2011. A rather understated pair of medical grade compression socks serendipitously became ground zero for the development of the first Dissent socks. Even in their most basic form, the sock's fit and construction were obvious, a clear improvement from the multitude traditional socks we were using.

Designed in the backcountry.

Whether we were skiing, riding bikes, running, or hiking, it was mostly noticeable during those bigger days in the backcountry. You could think less about your feet, and focus more on what mattered. We found real gains in comfort and efficiency. Seriously.

So, down the rabbit hole we went. Construction, knitting equipment, yarns, fitment, moisture management, durability. Relationships forged with repressed visionaries of the knitting and textile industry. Business development. Further needs analysis.

Design, construct, test, iterate.Repeat.

2012, Dissent Labs was born.

This is what we were always looking for.

Setting yourself up for success.

It was clear we were on the right path: boots and footwear simply felt better. Foot and ankle blisters were relegated to the past, and long days on your feet simply didn't feel like it. The need to loosen and tighten buckles faded run after run. This was it.

It was like getting a free-pass, an unfair advantage, with just an elegantly simple upgrade. Setting yourself up for success with an accumulation of small improvements - in both a physical and mental sense.

We guarantee it.

Dissent socks are thoughtfully designed, relentlessly tested and iterated, and provide unmistakable consistent comfort, no matter how far your day takes you, with every single pair. We guarantee it.

Bigger and better days in the mountains? You've come to the right place.

Sincerely,
Josh Hall, Founder

LOCKED-ON FIT   //   ALL DAY CONSISTENT   //   CRITICAL COMFORT

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