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Why would anyone care THIS much about socks? Because your time spent outside and in the mountains matters.

Close to home, or deep into the backcountry, the difference is impossible to miss.

Hoji - Relentless

Eric Hjorleifson (Hoji) needs little introduction. He is simultaneously an acclaimed professional backcountry athlete, and notorious gear tinkerer, designer, and fabricator.There is no equivalent, no one at his level of skiing proficiency with such a meticulous, hands-on approach to their own personal equipment.

Hoji's brilliance in both skiing and design was recently highlighted by the launch of a new backcountry ski boot he developed in collaboration with Dynafit over the course of several years. This is certainly a milestone in Hoji’s career as an athlete-designer, but it definitely won’t be the last. Quietly, thoughtfully, and with little fanfare or celebration, Hoji will undoubtedly continue to work in the shadows, finding solutions and improvements that will benefit skiers across the globe.

Hoji's unique abilities, and deep level of care for a better experience in the mountains is why we reached out to him in 2012 with our first Dissent prototypes. We have always appreciated his input, ideas, and the ability to test gear to its limit.

Hoji's #1 sock for Backcountry & Everyday Skiing - the Ski GFX Compression DL-Wool.

Today, we feel the same way we did then: the most important gear improvements are the result of a relentless focus on the details, executed by people who truly understand and care about their time in the mountains.

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Skier: Eric Hjorleifson // @eric_hjorleifson

Videography: Matt Butterworth - Virtu Media

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